Being Preferred Client That Gets Called with All the Best Deals

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You want the very best deals.

So, how do you get a real estate agent to call you first with the best deals?

In other words, how do you become the preferred client that agents call first with all the best deals?

The Easy Stuff: Basic Ways to Get the Call

To be the preferred client, there are a few key things you need to do. These essentials will give you a chance to be on your real estate agent's short list.

You need to be able to answer yes to the following questions:

• Does the Agent Know the Types of Deals You Want? – Have you clearly defined your deal criteria? More importantly, does your agent know exactly what you're looking for? Ideally, you’ve provided this in writing and discussed it in detail with them.

• Can You Evaluate the Deal? – When your agent sends you a property, can you quickly determine if it meets your criteria? For most investors, this means using The World’s Greatest Real Estate Deal Analysis Spreadsheet™ to analyze whether the deal works for you—and doing so fast.

• Do You Have the Confidence to Make an Offer? – Speed matters. Once you've evaluated the deal, do you have the confidence to act quickly and make an offer? If your agent knows what you want and sends you deals, but you're hesitant to pull the trigger, it’s a wasted effort. That won't encourage them to send you the best deals next time.

• Are You Able to Perform (Financing or Cash)? – Making offers is pointless if you can't follow through. Whether you're buying with cash or financing, you need to have the means to perform. If you can't get the loan or don’t have the funds for the down payment, closing costs, and reserves, your agent won't want to waste time sending you properties.

• Will You Close? – Even if you can do everything up to this point, you must follow through and close the deal. Agents are less likely to call you with the best deals if you don’t follow through on your offers. Closing the deal is what solidifies your spot at the top of their list.

• Will You Affect the Agent’s Ability to Do Business in the Future? – This is critical. Even if you do everything right—know what you want, evaluate deals, make offers, and close—you need to do it without damaging your agent’s reputation. If you act in a way that hurts their ability to get deals accepted with other clients or agents in the future, they won’t call you again. It has to be a win-win. If you adopt a “win at all costs” mindset and burn bridges, your relationship with your agent will be short-lived.

WARNING: Controversial subject matter ahead.

Now that you know the easy steps to get called first with the best deals, let's dive into some more controversial thoughts on being the preferred client.