Some Landlords Lower Rents. Others Get Top Dollar. What’s the Difference?
The answer is in their marketing.
Two landlords. Same neighborhood. Same type of rental.
One gets top dollar and fills vacancies fast.
The other lowers rent—sometimes multiple times—just to get someone in the door.
What’s the difference?
It’s not luck. It’s not the market. It’s not tenant quality magically changing from one property to the next.
It’s marketing.
Because the right marketing att…
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