Lowering Rent is the Worst Way to Fill a Vacancy

Here’s what to do instead.

Most landlords think lowering rent is the quickest way to get a tenant.

And sure… it might get you more applications.

But it also:

🚨 Shrinks your profits—that discount adds up over time.
🚨 Attracts price shoppers—who leave as soon as they find something cheaper.
🚨 Signals desperation—making tenants wonder if something’s wrong with the property.

Yet, landlo…