Landlords, Stop Playing Financial Russian Roulette

Screening isn’t enough—your marketing determines your tenants.

Most landlords think tenant screening is their safety net.

• Run a background check.

• Verify income.

• Call past landlords.

Boom. Safe tenant. Right?

Not even close.

Because by the time you’re screening applicants, it’s already too late.

If you’re marketing the wrong way, you’ve already filtered out the best tenants.

And now? You’re left picking from a pool of peopl…