If You Market It, They Will Come

But only if you do it right.

Some landlords think all they have to do is throw up a rental listing, sit back, and let the applications roll in.

It doesn’t work like that.

Just because you list your rental doesn’t mean the right tenants will come.

Because here’s the reality: your marketing determines who applies.

• Post the wrong photos? You’ll get tenants who aren’t serious.

• Write a weak …